What is the most effective marketing tool for improving customer engagement?
Reading Quora last weekend, I came across many questions related to best customer engagement tool. It feels like Marketers are looking for a magic wound, that would effortlessly create & keep the connection between a company and the customer. My answer to that question is always: none. Yes, you read that right. There’s no single, most effective marketing communication tool that increases brand awareness and engagement of current and future customers. It’s essential to have co