|  Reward what matters.

• Audience & Tone: Aim for an approachable, marketer, business leader, or developer-first tone (depends on the content category) that blends professionalism with genuine enthusiasm for coupon & loyalty marketing, AI e-commerce tactics, and tech-driven promotional solutions.

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• Voice Consistency: Keep a consistent voice—warm, informative, and solution-oriented—matching posts like "Coupon Scams: How To Ensure Your Coupon Promotions Build Trust, Not Skepticism." 

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• Author Attribution: Including a writer's byline (e.g., “Writer: Evelyn” or “Hannah”) and a short bio, explaining the writer's expertise and background - this gives the reader industry perspective context and helps us to humanize our content. 

• Feature a Clear Headline: Should be concise, benefit-focused, and include key terms (e.g., “Smart Coupons, Big Wins: How Precision Promotions Drive Real Business Results in 2025”) 

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• Intro Paragraph: Give a quick overview or hook to explain what the article will cover and why it's relevant.
   

• Subheads: Use clear, descriptive subheadings (e.g., “Understanding Consumer Skepticism”, “Best Practices for Trustworthy and Convincing Coupon Promotions”) 
   

• Body Formatting: Break text into short paragraphs and bullet lists to enhance skimmability. Where useful, insert insights or callouts (e.g., “79% of B2C leaders believe their customers trust their brand, but only 52% actually do”) 

• Typical Length: Posts vary—from quick reads (~4 min read) to deeper dives (~8min read)

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• Guideline:

  • Short-Form (Quick Tips / News): ~400–600 words.

  • Long-Form (Guides / Strategic Insights): ~1,500–2,500 words

  • Our sweet spot would be 1,800-2,000 words.

• Data & Quotes: Include data points and expert quotes to strengthen trust (e.g., “79% of B2C leaders … only 52% of consumers actually do.”), example: Vouchery.

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• Attribution: Attribute data and quotes clearly, just as the article does with Abhi Madan and cited figures here: Vouchery.

• Images: Include relevant, branded visuals to showcase the industry examples and trends. Example posts typically feature hero images (e.g., Smart Coupons, Big Wins…) with descriptive alt text. 
   

• Infographics & Screenshots: Use to illustrate industry data, workflows, or dashboards (like Vouchery Campaign Dashboard) 

• Keywords: Naturally weave in primary keywords regularly (e.g., “coupon marketing”, “promo automation”, “discount strategy”, “voucher fraud”) —common tags/categories on the blog Vouchery Blog. Please include the keyword information in the content proposal email.

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• SEO Title & Meta Description: Craft compelling meta titles and descriptions with keywords for SERP visibility. E.g., “How Personalized Coupon Marketing Outperforms Generic Sales | Vouchery Blog.”

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• URL Slugs: Keep them short, relevant, and keyword-rich (e.g., /how-personalized-coupon-marketing-outperforms-generic-sales).

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• Internal Linking: Link to existing related posts (e.g., “Coupon Fraud” or “Affiliate Partnerships”) if possible - Vouchery Blog. Although a maximum of 2 external links is accepted, please keep in mind NOT to insert links to Vouchery competitors or similar industry tools.