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15 coupon campaign ideas impacting every stage of customer lifecycle.

Aug 6, 2018
11 min

15 coupon campaign ideas impacting every stage of customer lifecycle.

Promotional campaign strategy should be a part of wider mission to shape the brand, deepen the customer relationship, and drive long-term growth. In short, it is a great communication tool to appreciate customers for fulfilling specific actions, celebrate special occasions or expressing apologies. Find below our 15 favorite campaign ideas for the right promotions, incentives & perks, with the aim to impact and improve every step of customer life-cycle: acquisition, engagement

What is the most effective marketing tool for improving customer engagement?

Jun 30, 2018
6 min

What is the most effective marketing tool for improving customer engagement?

Reading Quora last weekend, I came across many questions related to best customer engagement tool. It feels like Marketers are looking for a magic wound, that would effortlessly create & keep the connection between a company and the customer. My answer to that question is always: none. Yes, you read that right. There’s no single, most effective marketing communication tool that increases brand awareness and engagement of current and future customers. It’s essential to have co

Get started with coupons: 6 steps to build a strong foundation for your promotional strategy

Mar 1, 2018
8 min

Get started with coupons: 6 steps to build a strong foundation for your promotional strategy

Any online retailer starts with setting up essentials: an e-commerce shop acting as the point of sale, social media to reflect a friendly attitude and email marketing to communicate with the customers. All of this is crucial to run an online business. However, waiting for the customers to come will not guarantee a purchase. Coupons play a more critical than ever role in any successful promotional marketing plan. It’s a great way to promote your product and influence buying be

From engagement to true love: 10 tactics to deepen the relationship with your Customer.

Feb 14, 2018
8 min

From engagement to true love: 10 tactics to deepen the relationship with your Customer.

Beautiful and all-consuming sensation known as falling in love, one of the most profound facets of human existence. It starts with lust & desire, then turns into an attraction and lastly, long-term attachment. Although the fundamental physical chemistry is strong, it takes time and hard work to develop the more fundamental aspects of the relationship. Businesses and customers alike have those initial feelings, especially when the brand of product is newly launched. Unfortunat