A promotional campaign strategy should be a part of a wider mission to shape the brand, deepen the customer relationship, and drive long-term growth. In short, it is a great communication tool to appreciate customers for fulfilling specific actions, celebrating special occasions, or expressing apologies. Find below our 15 favorite campaign ideas for the right promotions, incentives & perks, with the aim to impact and improve every step of the customer life-cycle: acquisition,

Reading Quora last weekend, I came across many questions related to the best customer engagement tool. It feels like Marketers are looking for a magic wound, that would effortlessly create & keep the connection between a company and the customer. My answer to that question is always: none. Yes, you read that right. There’s no single, most effective marketing communication tool that increases brand awareness and engagement of current and future customers. It’s essential to hav

Any online retailer starts with setting up essentials: an e-commerce shop acting as the point of sale, social media to reflect a friendly attitude, and email marketing to communicate with the customers. All of this is crucial to running an online business. However, waiting for the customers to come will not guarantee a purchase. Coupons play a more critical than ever role in any successful promotional marketing plan. It’s a great way to promote your product and influence buyi

The beautiful and all-consuming sensation known as falling in love is one of the most profound facets of human existence. It starts with lust & desire, then turns into an attraction, and lastly, long-term attachment. Although the fundamental physical chemistry is strong, it takes time and hard work to develop the more fundamental aspects of the relationship. Businesses and customers alike have those initial feelings, especially when the brand product is newly launched. Unfort