
15 coupon campaign ideas impacting every stage of customer lifecycle.
A promotional campaign strategy should be a part of a wider mission to shape the brand, deepen the customer relationship, and drive long-term growth. In short, it is a great communication tool to appreciate customers for fulfilling specific actions, celebrating special occasions, or expressing apologies. Find below our 15 favorite campaign ideas for the right promotions, incentives & perks, with the aim to impact and improve every step of the customer life-cycle: acquisition,