Whether you are operating an Affiliate coupon app/website, running a business and would like to expand your reach to potential customers through collaborations with other businesses to cross-promote your product, would like to add gamification to your employee or sales incentive program, Vouchery can help you! Managing affiliate partnerships or commission-based businesses is not an easy task, it requires constant monitoring of all the distributed promotions and redeemed discounts.
Vouchery can help you to maximize your reach by personalizing and distributing the promotions to the right customers with high lifetime value. As a result, maximize your revenue and your affiliate marketing ROI!
Which business models can utilize coupons in their Affiliate Partnerships?
Whether you're running cross-promotions of e-commerce businesses, partner with affiliate coupon apps and websites, or have a gamification program that includes incentives bonuses, Vouchery can help you manage & distribute promotions run by 3rd party partners.
First, What is Vouchery?
Vouchery is an AI-driven Platform for dynamic promotions. It's about smarter, easier, and more efficient discounting. We help marketers micro-segment coupon codes, create a thoughtful, tailored-to-customer coupon strategy, and in effect, decrease the marketing spend and revenue share driven by the vouchers. As mentioned in Forbes's list of 60 startups shaking up the Tech across the globe, we are working on building not just software, but a solution for our customers' needs and wants. Our mission is to help Marketers all over the world seamlessly find and deliver the right incentive at every stage of the customer lifecycle.
Why choose Vouchery?
Vouchery is an all-in-one promotional suite to manage and collaborate your promotional efforts, it can manage all your affiliate promotions painlessly and effectively help you to maximize redemption rate by distributing the vouchers to the right potential customers at the right moment.
There are numerous advantages to partnering with Vouchery for affiliate management:
Promote your special offers on the portal to the new, high-value customers. Access our platform to monitor the results in real-time: the number of vouchers distributed and redeemed, weekly and daily sales, and more! Select campaigns that you would like to participate in. Use our targeting platform to create personalized, trigger-based offers, with custom Terms and Conditions.
How do you integrate Partners into your Promo Hub to manage affiliate partnerships?
We offer you multiple implementation solutions to choose from, that would match the needs of your Partner :
1. Manual - Partner uses their own technology to provide the vouchers and takes care of redemption.
How:
During the campaign creation process, partners can manually upload vouchers which are then distributed by Vouchery.io to users at the appropriate time.
Advantages:
Easy to test the cooperation with the partner and doesn’t require any technical knowledge or implementation.
Disadvantages:
The partner needs to have its own infrastructure to generate and redeem vouchers. No redemption data is provided. Lots of manual work, not ideal for long-term cooperation.
Best suited for:
Small volumes of vouchers, quick time of implementation, and when the partner doesn't agree to use another way.
2. Semi-manual - vouchers are generated on the Vouchery platform and redeemed via Vouchery web or mobile coupon scanning app.
How:
Vouchers are generated on Vouchery, using the rules and restrictions. The customer receives the voucher in the form of QR codes ( in the app or via email ). When the Customer comes to redeem the voucher, Shop Assistant uses Vouchery mobile scanning app to verify the transaction.
Or, optionally, the code can be entered and verified on the desktop. Here's how:
1. Paste the code:
2. Receive the confirmation and the final transaction information
Advantages:
It’s semi-automated with the minimum amount of effort. The customer receives the voucher in the form of QR codes, so it’s mobile-friendly.
Disadvantages:
Internet access at the partner's location is required to validate the voucher, partners need to be onboarded with the app
Best suited for:
The average volume of voucher redemptions
3. Full automation - Vouchery is integrated via API with Partner’s Point-Of-Sale
Advantages:
This is a fully automated, mobile coupon-friendly process. No staff training is necessary since the electronic Point-Of-Sale scanner can be used for scanning the barcode coupons or QR. It also enables tracking the redemption data in real-time.
Disadvantages:
Requires technical API implementation. Also, electronic Point-of-Sale needs to allow external integrations.
Best suited for:
The full e-POS integration is advisable with a big volume of voucher redemptions, to compensate for the time spent on integration.
Comparison:
Which way would work best for you and your Partners?
About the Author:
Ewelina is a Marketing Technology Entrepreneur with over 10 years of experience leveraging data to personalize customer journeys across multi-channel experiences. She has a passion for shaping consumer behavior through contextual, predictive, and personalized promotions and incentives that deliver value to both brands and customers.
Connect with Ewelina on LinkedIn.